![]() Since then, Blue Apron has tried to entice new subscribers by rolling out programs targeting different diets, including a Whole30 partnership and kits with Mediterranean diet recipes. Blue ApronÄue to operational issues, Blue Apron's stock plummeted more than 78 percent since the company went public last June, and its customer count fell 15 percent from 2016. Blue Apron is upping its game with a new line of kits available in grocery stores. Larger grocers like Albertsons and Kroger already offer meal kits from smaller companies in their stores. Amazon rolled out its own brand of delivery boxes (and in-store versions available at Amazon Go locations) in 2017, while both Walmart and Weight Watchers recently revealed lines of meal kits that will be available in grocery stores later this year. Blue Apron Adds Breakfast to Its Menu Fried Egg & Prosciutto Sandwiches with Smoked Gouda & Calabrian Mayo. The announcement comes amid the company's struggle to retain its edge in a growing landscape of competitors. So if you really love Blue Apron meals, don't cancel that subscription just yet. 3 It offers weekly boxes containing ingredients, which also includes suggested recipes that must be cooked by hand by the customer using the pre-ordered ingredients. Blue Apron did not provide information on the kit pricing, where they'll be available, the types of meals, or a timeframe for the product launch. is an American ingredient -and- recipe meal kit company headquartered in New York City, operating its services exclusively in the United States.
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